News & views

We won't tell you all the things that are wrong in your business, then leave you to do all the hard work - we work with you to make sure improvements are sustainable & real.


Profit Boosting Tip - Keep at the top of your customer’s minds

A lot of sales and repeat business is about being in the right place at the time, so your business needs to pop up frequently to hit that chance. It's better to over-communicate than under-communicate, as long as it’s with some decent content. This is not about spamming customers with rubbish or bland, generic emails or adverts, and the focus should be on value not on short term sales.

If you don’t know where to start, try these approaches:

  • Remember your main objective is to keep in their mind - not to sell something all the time. Be seen as a business contact not a salesperson. Be prepared to call someone to see how things are or send people an email with some interesting news in.
  • Make the contact relevant and personal - everyone hates standard letters and cards, and it doesn't take long to put a personal message on each one.
  • Offer the latest thinking in your industry or ideas to help solve your customers’ problems – for example hints, tips or how-to guides.
  • Become known for your expertise – if you’ve won an award, been recognised in some way as a business, or been seen on the TV or radio make sure you let people know.
  • Use everyone in your business to do this not just sales people – that way it’s more likely to be about relationships and long term communication, not just short term sales
  • Kill 2 birds with one stone and send a customer survey out – it reminds people about your business and gives you the chance to get some good testimonials or some learning’s for your business.
  • Use a variety of methods – email, direct mail, social media, events and special offers, rather than doing the same thing all the time – customers respond to different things at different times and will get bored if they only hear from you in one way.

If you do this, you will always find some customers out there who find it all a bit too much. But they are generally the minority and the majority will be happy with the approach. And from those, next time they are thinking about who to buy from, guess who will be top of their mind?

Take action NOW – this week build a communication plan for the next quarter to make sure you are always in peoples mind AND click the link below for more tips to boost your profits. 

Return to Ignition Key Views...