About us

We understand how important it is to deliver hard, commercial results, but also to do this through your people, so you get long term sustainable impact.


Ignition Key is based in Yorkshire, founded and led by Kate Marsden, with input from a range of subject matter specialists who contribute specific expertise....

Kate Marsden

Kate picture

Kate Marsden has 20 years business experience, including 10 years at Director level, working for a number of well known UK and international organisations. Through her work as MD of one of the UK's largest outsourcers, she has experience and insight into 10 different industry sectors and some of the unique challenges they face.

Kate began her career in HR and was an award winning HR Director before becoming Operations Director and ultimately Managing Director of a business of 10,000 staff. Kate understands how important it is to deliver hard, commercial results (she increased profit in her own organisation by 50%) but to do this through people, in order to deliver long term sustainable results. Kate is a member of the International Coaching Federation and provides advisory, support, coaching and Non-Exec input to a range of businesses across the UK.


The International Coaching Federation (ICF) is the largest worldwide resource for professional coaches and a source for those who are seeking a coach. It is a non-profit organisation, which exists to support and advance the coaching profession.

Frequently Asked Questions

Why should we use Ignition Key not one of the "Big Consultancies"

In our experience, our clients want the breadth of experience and knowledge that they could access from one of the bigger firms, but with added benefits - a more personal service, no risk of your work being delegated down to someone without real experience, and a better value solution. We will not give you lots of theory or tell you that you need a team of 10 people to make this happen - we work with you, to build a solution that is right for your business and gets you real results.

What type of work do you normally do?

We pride ourselves on not having a standard package or route that we take you down - so the work we do depends on your needs. For some ideas on what we can do, visit the What We Do section.

Who have you worked with?

Lots of different organisations, across 10 sectors, ranging from FTSE 100 businesses to small local firms. Their challenges range from corporate strategy, business transformation, specific functional issues such as driving sales or individual coaching needs. The thing that connects them all is that they all want to move their business up a gear and come to Ignition Key to make sure they get those results.

Who do you coach or mentor?

We coach exclusively at a senior level (typically Directors, C-level, Execs, MDs) in organisations or with business owners. Ignition Key is based in Yorkshire, but we coach throughout the UK.

How much do you charge?

Again, it depends what you need. You will be involved every step of the way in what the solution and the costs are. We work in the real commercial world, so we know you need to build business cases and give payback to your business - and we make sure we do that. Contact us and we'd be happy to give you a free consultation to help you gain clarity.

Do you have specialists in the business?

We work with you to work out what your needs really are. Our experience is based on Director and Managing Director level roles in well known business, so we already know our stuff. But, if there ever is a need for a particular specialist, we have a network of people that we know, trust and have proved themselves to us that we can call on.

Still got a question? Let us answer it for you - Contact Us.